Micromax Informatics Limited, the 10th largest handset player in the world, today announced that the company has bagged the title sponsorship rights for the much anticipated T- 20 Asia Cup 2016, which will be held in Bangladesh from February 24 to March 6. The company has entered into an agreement with Twenty First Century Media Pvt. Ltd. and the event will be now titled as Micromax T-20 Asia Cup 2016.
Asia Cup is one of the World’s premier cricketing events which feature the top four cricket teams of the continent (India, Pakistan, Sri Lanka and Bangladesh) battling to secure the title of Champions of Asia. One of the most exciting and awaited cricket events of the year, Micromax 
T- 20 Asia Cup 2016 will be hosted by Bangladesh this year and the series is scheduled to kick off from 24th February to 6th March 2016. Star India is the official media rights holder for the Asia Cup tournaments. The tournament will also be fitting pre-cursor to the World T-20, which will be held in March, in India.
Commenting on the association, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Sport has always been one of the key pillars for the brand Micromax and the fact that cricket is a culture that connects youth beyond boundaries makes it even special. Cricket is a sport that unites millions of people across the world and truly represents the passion of today’s youth. This is the first time that Asia Cup will be played in a T-20 format, and we are sure that the upcoming Asia Cup series will bring more edge-of-the-seat entertainment to the cricket fanatics from across the globe. Micromax is proud to be a part of the Asia Cup 2016 which is one of the most coveted cricket tournaments. This sponsorship reiterates our commitment towards building a brand that echoes the pulse of the youth.”
Announcing the sponsorship Lokesh Sharma, Managing Director, Twenty First Century Media Pvt. Ltd. said, “Micromax is a vibrant brand, close to the heart of youth; one which is a good match to the dynamic and vibrant nature of this event. As we come together to present an action packed cricket series of the year, we expect this event to be bigger and grander than ever.”
Commenting on the Micromax becoming title sponsor of the event ACC President Hon. Thilanga Sumathipala said, ‘ACC is delighted to have Micromax as Title Sponsor of the event and we look forward to working together to deliver a successful event.”
The television coverage of the entire Series is being produced and broadcasted by India’s leading sports channel, Star Sports.
About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3.5 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.
