Cartoon Network Enterprises (CNE) announced today the appointment of Enroute, a leading Business Process Outsourcing and Marketing firm in Bangladesh with liaison and connections with International Business Communities, have been working on Intellectual Property (IP) licensee options for the Turner Broadcasting and Warner Bros franchises.
As official representatives of CNE, Enroute will be responsible for acquiring and growing the CNE business in Bangladesh by leveraging character franchisees through product, promotional and clip licensors.
Enroute will develop licensors across industries like FMCG, manufacturing and service industries that will be authorized to use the iconic character franchisees from the Turner portfolio to cater their business interest. These iconic shows character deck involves a set of recent and classic set of cartoons as such Ben 10, The Powerpuff Girls and M.A.D. (Music, Art & Dance), Mr. Bean etc.
Mr. Abu Daud Khan, Managing Director, Enroute said, We understand that there are demand for innovative ideas to promote brands in our country. Character Licensing is such a fresh perspective that local and international companies can capitalize on and enhance their communication mix. Therefore Enroute is really excited to bring Cartoon Network character licensing program in Bangladesh’
Mr. Abu Daud Khan stressed the fact that Enroute would be offering the authentic product, promotional and clip license and that Enroute is the only representative in Bangladesh who is authorized to sell this license. “There are over 5000 SKU’s that the potential licensees can choose from. Corporate clients from FMCG industry could look at promotional licensing opportunities.
Anand Singh, Director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “Bangladesh is an important market for Turner and we have been seeking partnerships to strengthen our foothold in it. Therefore, with Enroute as our representative for our key franchises, we are confident of making headway in the market and fortifying our success. We are excited about this partnership.”
ABOUT CARTOON NETWORK ENTERPRISES
Cartoon Network Enterprises (CNE), a specialized licensing and merchandising division of Cartoon Network, works towards driving long-term value for the Network and its properties, and is responsible for setting up new businesses leveraging the equity of the characters via consumer products, promotional licensing, home videos, interactive games, publishing, etc. Cartoon Network Enterprises has pioneered the Indian licensing and merchandising industry by establishing the concept of promotional licensing with a host of clients in the kids’ space as well as non-traditional, non-kids’ companies. Winner of the Licensor of the Year Award (constituted by Franchise India) CNE also introduced the concept of third party licensing with the launch of Beyblades. CNE is expanding its product and property portfolio by launching merchandise around the popular CN animation show Roll No 21.
ABOUT TURNER INTERNATIONAL INDIA PVT. LTD.
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.
ABOUT ENROUTE INTERNATIONAL LIMITED
Since its inception in the year 2008, Enroute with the highly experienced, passionate and expert business team, has been providing support & solutions to many Bangladeshi local and international companies of a selected segment. Being one the leading Business Process Outsourcing (BPO) firms, it has created its barnd in the corporate arena wherever it has set foot with the combination of knowledge and experience that we gained through the years. The core focuses of Enroute are outsourcing, recruitment, trainning and consultency. As a part of the consultency Enroute Entertainment Limited will work as a strtagetic business unit reprensing Turner Broadcasting for Bangladesh.