2015 digital marketing trend report for Bangladesh
2014 is about to end and we have seen social media platforms starting to take off as Internet penetration increase. When Grameenphone zero-rated Facebook for Bangladesh, there was a sudden spike of internet usage and the number of Facebook users. The first experience for many people with Internet has been Facebook, so don’t be surprised when people in the rural area recognize Facebook before the word Internet. For digital marketers, 2015 will be an important year to reach their target market faster and cheaper, it’s a time to leverage social media assets with accurate measurement tools to give better ROI – bang for the buck.
Here are some of the trends that we think will make digital marketing important for every brand in 2015:
Bar on GP sales of old numbers
The Bangladesh Telecommunication Regulatory Commission has asked leading mobile phone operator Grameenphone to stop sales of old numbers under a campaign and asked it to provide the regulator with the details of the promo.
BTRC officials said the letter was sent to GP last week after the commission noticed that GP was selling old numbers at as high as Tk 30,199.
‘We have asked GP to stop all activities regarding sales of old numbers and asked it to provide us with details of the campaign,’ BTRC secretary Md Sarwar Alam told New Age on Wednesday.
According to...
BTRC officials said the letter was sent to GP last week after the commission noticed that GP was selling old numbers at as high as Tk 30,199.
‘We have asked GP to stop all activities regarding sales of old numbers and asked it to provide us with details of the campaign,’ BTRC secretary Md Sarwar Alam told New Age on Wednesday.
According to...
Up to 50pc savings on mobile data
Smartphone users in Bangladesh will now get exclusive access to Opera Max, an app that saves data across all mobile apps, through Symphony’s latest smartphone, the Symphony Xplorer ZV.
Opera Max uses Opera’s proven video and data compression technology to shrink video, images and websites, giving users a faster internet experience, while consuming less data. With Opera Max, users can stretch the life of their mobile internet plans by up to 50%.
“Symphony is the largest handset brand in Bangladesh, and we are thrilled to...
Opera Max uses Opera’s proven video and data compression technology to shrink video, images and websites, giving users a faster internet experience, while consuming less data. With Opera Max, users can stretch the life of their mobile internet plans by up to 50%.
“Symphony is the largest handset brand in Bangladesh, and we are thrilled to...
Transactions through MFS reach Tk 300cr a day: BTRC
Transaction through mobile financial services (MFS) is on average Tk 300 crore per day now, said BTRC Chairman Sunil Kanti Bose citing the recent data of Bangladesh Bank (BB).
In November 2014, Tk 322 crore 48 lakh was transacted through mobile financial services which is 17.48 per cent higher compared to the previous month. In the month of October, it was Tk 274 crore 51, Bose told The Independent adding the number is increasing everyday. According to Bangladesh Bank, 2 crore, 33 lakh and 14 thousand people have been registered for mobile financial services from while active users are 1 crore, 10 lakh, and 69 thousand, reports the Independent.
Quick car sale through online
Have you been waiting for days and weeks, hoping that someone will pass by and notice the “for sale” sign on your car window? Well, the internet has revolutionized the way people buy and sell cars. You can now use video broadcasting sites such as Youtube, social media sites such as Facebook and Twitter and more importantly, online car classified sites such as Carmudi to make an effective online sales pitch. But is it enough just to simply showcase your car online? Certainly not. Carmudi, one of the fastest ways to sell your car online, offers expert advice on how to sell your car online.
Tech start-ups eyeing development
Every Friday, 14-year old Pakhi spends her morning in a room in Dhaka’s low-income area of Notun Bazar, learning how to build and operate robots.
The class is still in its early stages—she’s learning how to control LED lights with short pieces of computer code—but Pakhi is ambitious about how she could use the skills she is learning.
“I want to make things you can control, like lights and fans, with eye contact and hand movement,” she says.
“I want to make a living out of this. In case I have to leave regular school ...
“I want to make things you can control, like lights and fans, with eye contact and hand movement,” she says.
“I want to make a living out of this. In case I have to leave regular school ...
