Robi is going to launch Dhonnobad- a customer loyalty program tomorrow. This is an exclusive loyalty program for Robi customers. Through this campaign, Robi wants to reward its loyal customers for staying with Robi over the years.
Robi as a socially responsible company has always upheld social values in its marketing campaigns. In this context, Dhonnobad program also promotes the culture of gratitude in our society.
This program is for all Robi customers, though facilities will vary based on customers’ usage pattern. From someone who has been with Robi for a long time to someone who just joined the Robi family in recent times – everyone will enjoy benefits of this program as a token of gratitude.
Under this loyalty program, Robi has categorized its subscribers into 6 unique tiers based on their usage pattern and stay on Robi network. Depending on the categorization, every eligible Robi subscriber will be rewarded with discounts and services in partner outlets, priority services in Robi WIC/ Call Center, and surprise offers. In order to know about Robi subscribers’ status under this program, Robi customers need to type CAT in the message option and send it to 1213.
About Rob Axiata Ltd:
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc, of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with over 26 million subscribers, as of February 2015. Robi network provides nationwide coverage to nearly 99% of the population with more than 11,200 BTS and over 2,400 3.5G sites. Robi proudly claims to have the widest international roaming service in the market, connecting over 600 operators across 200 countries. It is also the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.
