Robi Axiata Limited, one of the leading mobile phone operators of the country has introduced a unique recharge offer for its valued subscribers. As part of the offer Robi subscribers can avail a set of premium products from Unilever for free with every purchase of a Robi scratch card worth Tk 499.
Customers purchasing Tk 499 Robi scratch card will get one Dove bar 50g, one Vaseline PJ 50ml & one Fair & Lovely 25g Winter Fairness Cream. Market value of the Unilever product pack is around Tk 153. Campaign will continue till stock lasts.
Commenting on the launch of this new campaign, Robi Executive Vice President, Market Operations, Mr. Toffael Rashid said that “Many Bangladeshis regard the mobile phone as much more than simply a device for making phone calls and expect it to also be an enabler for improving lifestyle. With the colder winter months approaching, Robi is delighted to partner with Unilever to launch this unique winter season offering which we believe will attract and reward our valued customers.”
About Rob Axiata Ltd:
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc, of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with over 24 million subscribers, as of June 2014. Robi network provides nationwide coverage to nearly 98% of the population with more than 9,450 2G sites and more than 1,430 3.5G sites. Robi proudly claims to have the widest international roaming service in the market, connecting over 500 operators across 207 countries.
It is also the first operator in the country to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.