Lenovo, the world’s largest PC maker and an emerging brand in Smart Phones and Tablets,has appointed Bangladesh’sace cricketer Shakib Al Hasan its official brand ambassador in the country. Shakib, who was recently became the no.1 all-rounder in all three forms of the game, is one of the most sought after youth-icons in Bangladesh. With this announcement, he will team-up with Lenovo – the world’s no.1 PC player.
Shakib, like Lenovo’s products is the perfect blend of style and performance. His endorsement of Lenovo products is in sync with the brand image and is therefore expected to create perfect synergy.
Speaking on the occasion, Bhaskar Choudhuri, Director- Marketing, Lenovo Indiasaid, “Shakib, one of the most sought after cricketers, is rising in stature not just in Bangladesh, but across the cricketing world. He represents the youth of Bangladesh, who are growing in awareness and seeking the best devices and technologyfrom across the world. This association will help Lenovo to improveits brand salience to the young customers of the country. Bangladesh is a key market in South Asia and offers immense opportunity for Lenovo to offer some of its cutting edge computing devices.”
Talking about the tie-up, Shakib Al Hasan commented,“I am happy to start on this association with Lenovo, a global technology player. When I came to know that Lenovo too like me is an all-rounder, offering PCs, tablets, Smartphones, I felt this will be a meaningful relationship. I am confident that the youth of my country, if given opportunity, will prove that they are second to none. Technology will play a key role in empowering them and connecting them with the world. Lenovo promises to bring world-class products and thus makes technology accessible.”
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $39 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products, including smartphones, tablets and apps.
