5:16 pm - Friday May 24, 8430
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Tourism takes off in Bangladesh

Come before the tourists visit” is the old Bangladesh tourist board slogan that had caught my eye and partially inspired my trip. Two days after arriving in the country, I unexpectedly meet the woman who came up with it. I’m at Wilderness, a resort in the north-eastern region of Sylhet, where the majority of British-Bangladeshis hail. It’s owned by Nazim Choudhury, whose glamorous wife, Geeteara, now runs her own advertising company. I tell them I’m heading to Cox’s Bazar – the world’s longest beach, on the country’s east coast, and Geeteara says, “That’s where I had the idea for the slogan. Walking on that beach in the 1980s, when no one was around.”