Consumer products shining hope in Bangladesh
Bangladesh is emerging as one of the world’s next great growth opportunities for companies with a keen understanding of the nation’s rising consumer class. Every year, 2 million Bangladeshis join the ranks of middle-class and affluent consumers, and they are highly optimistic about the future, value foreign brands, and are jumping onto the digital bandwagon. These are among the findings in a new report by The Boston Consulting Group (BCG).
The report, titled Bangladesh: The Surging Consumer Market Nobody Saw Coming, is being released today. The ...