During last Ramadan, Western Union (WU), along with Rupali Bank made the wishes of five individuals come true under a promotion simply and appropriately titled “Wish come true”. After a selection process that covered the entirety of Bangladesh, individuals were chosen as winners based on their answers to the question of what are their biggest wishes. The five winners were selected based on the uniqueness, sincerity and warmth of their answers. Each winner received a considerable financial sum that will enable them to fulfill their special wish. The promotion was not only fitting for a time of giving such as Ramadan, but also strongly reflected the brand ethos “Moving Money for better” of The Western Union Company (NYSE:WU), a leader in global payment services.
Under the Western Union Wish Come True promotion1, anyone in Bangladesh was eligible to having their special wish fulfilled and no purchase or transaction was required from them in order to qualify. A total of 5 winners were selected and ceremoniously celebrated after the promotion ended. The winners were Shiraj Bisshas hailing from Faridpur, Nashir Uddin from Barishal, Arafatur Rahman Mazumdar from Comilla, Mashud Rana from Mymenshing and Abdul Mannan Khan from Patuakhali and wishes were from building their own cow farms to buying a motorcycle where Western Union along with Rupali bank, together made their wishes come true.
Each of the winners under Rupali Bank was invited to attend a celebratory event held at the head office of Rupali Bank on 22nd November 2015, where their prizes were handed over to them. Present at the event were of high-ranking officials of Western Union and high-ranking officials of Rupali Bank including Deputy Managing Director, Debasish Chakrabarty and DGM, Remittance Division, Md. Osman Goni who spoke about the activation.