Robi has observed the World Water Day 2016 Tuesday with befitting awareness campaign at the Kamlapur and Airport Railway Stations. The leading mobile phone operator also carried out a communication campaign for its employees to raise awareness on the importance of water conservation to mark the occasion.
At the two major railway stations in Dhaka, Robi had organized special campaign to make the travelers aware about the importance for us to be watchful about how we consume this precious gift of the nature. An appeal was made to them to rethink their life-style to adopt responsible use of fresh water. Many travelers had appreciated this unique initiative of Robi for carrying these vital messages to them.
This campaign was initiated as part of Robi’s Corporate Responsibility that belongs to Environmental domain. Under this domain, Robi has partnered with Bangladesh Railway and WaterAid (a UK-based non-profit organization working to improve access to water) to provide more than 5,000 litres of pure drinking water for over 30,000 passengers and visitors per day across seven railway stations in Dhaka (Kamlapur and Airport Railway station), Chittagong, Mymensingh, Sylhet, Khulna and Rajshahi.
Access to pure drinking water is a major concern all over the world. Hence, Robi as a responsible corporate entity took it upon itself to carry the messages in this regard to the mass on this auspicious day.
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc., of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with 28.4 million subscribers, as of September 2015. Robi network provides nationwide coverage to 99% of the population with 13,260 2.5G BTS and over 2,950 3.5G sites. Robi proudly claims to have the widest international roaming service in the market, connecting 600 operators across more than 200 countries. It is also the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.