4:42 pm - Thursday January 18, 7387

Denim Expo attracting global buyers

The third edition of Bangladesh Denim Expo is scheduled to begin on November 11 in the capital Dhaka aiming to attract global buyers through showcasing jeanswear and latest accessories.

Denim Expert Limited, a Bangladesh-Netherlands joint venture operating in the Chittagong-based Karnaphuli Export Processing Zone, is organizing fair to popularize the denimexpodenim products across the world. The two-day long exhibition will be held at Bashundhara Convention City in the capital city which also include a number of seminars on further sustainable development of denim sector.

During the seminars, a group of international experts are expected to address all aspects of sustainability, ecology and conciousness encompassing the rage of manufacturing to dying and wet-processing, the organizer said in its latest announcement.

More than 40 exhibitors from 10 countries – Bangladesh, Japan, USA, Germany, Spain, China, Pakistan, Thailand, Turkey and Belgium – have already registered to participate in the expo to showcase their denim pants, fabrics and latest accessories.

The exhibitors include A&E, Absolute, Argon, Benjie, Denim Co. Denim Expert Ltd., Deridesen, Diamond, DyStar, Envoy, Experience, Freedom, Hyosung, Iberlaser, Indigo, Juki, Kassim, Kipas, Kurabo, Kuroki, Landes, Mahmud, Malwa, Nassa, Naveena, Paddock’s, Partex, Rajby, Raymond, Shasha, Soorty, South China, Square, Suryalakshmi, Vita, W Denim, YKK and Yogotex.

“We’ve received an overwhelming response from the global brands and retailers in the second denim expo as they think Bangladesh is a nice place to source denim at reasonable prices,” Mostafiz Uddin, managing director of Denim Expert Limited, the key organizer of the fair, told SPORTSWEAR INTERNATIONAL earlier. Denim Expert also supplies its BlueXonly brand products to boutiques in different European countries, including the Netherlands, Belgium, Hungary and Italy. It makes jeans for both men and women, and 60 per cent of its products are sold under its own brand.

Bangladesh is the world’s second largest producer of denim apparel after China, shipping more than 185 million pieces of denim wears across the globe and earning around US$ 600 million per year from denim exports.

Currently, 25 denim factories are operating in Bangladesh, who produce around 20 million yards of the fabric every month to meet half of the local demand. The rest is imported. Total investment in the sub-sector stands at US$ 835 million (BDT 65 billion). Bangladeshi entrepreneurs supply denim to major retailers and brands, including H&M, Uniqlo, Levis, Nike, Tesco, Wrangler, s.Oliver, Hugo Boss, Puma, Primark, JC Penney, C&A, Tommy Hilfiger, Inditex, Walmart, M&S, Calvin Klein, Diesel, Gap, Channel and Dior and G-Star.