Reckitt Benckiser Bangladesh Limited recently signed the most popular male model-actor of the country Adil Hossain Nobel as the new Brand Ambassador for their flagship brand Harpic in Bangladesh. Reckitt Benckiser Bangladesh Limited is a subsidiary of Reckitt Benckiser group plc. A UK based Multinational Company with sales in 200 countries and operations in 60 countries across the world with Global Sales in excess of USD 14 Billion. Reckitt Benckiser Group plc is headquartered in London with 37,000 employees globally.
Harpic is a global flagship brand of Reckitt Benckiser widely trusted by homemakers worldwide. Launched in Bangladesh in 1977, the brand pioneered the toilet cleaning category and enjoys the position of a dominant market leader.
In an informal ceremony at the corporate office of Reckitt Benckiser Bangladesh, the Managing Director Bangladesh & Sri Lanka Cluster, Raghu Krishnan and Md Adil Hossain Nobel signed a contract agreeing that Nobel would be the new Brand Ambassador for Harpic in Bangladesh.
Mahbub Baset, Marketing Director, Nayan Mukherjee, Finance Director and other Directors were present on the occasion. Jude Martino, Marketing Manager Harpic anchored the signing ceremony.
The very excited Nobel expressed his remark while signing in his new role, ‘I am feeling proud to be a part of the Reckitt Benckiser family and I will do my best in making the campaign quite exciting and successful’.