Lenovo increases focus on Bangladesh with PC, devices

Lenovo, the world’s number one PC maker (as per the Q1FY 2014 IDC report) announced its new product portfolio, backed by a focused partner strategy to increase its market presence as a PC+ leader in Bangladesh. Lenovo continues to successfully deploy its ‘Protect and Attack’ strategy aimed at protecting core markets like China and attacking emerging markets like Bangladesh. In sync with this plan, Lenovo has launched its first exclusive PC+ store in Dhaka.

IMG_9715 (2)Speaking on an occasion on Tuesday, Amar Babu, Managing Director, Lenovo India said, “Bangladesh plays a very important role in our plans to consolidate Lenovo’s position in the APAC region. The pace at which consumers are adopting technology in the country is growing rapidly. We are aggressively looking to expand our market presence through next generation computing devices that will provide a compelling experience to our customers in Bangladesh. Together with our partners we are poised to achieve double digit growth and take the leap into PC+ through our range of innovative products.”

Lenovo has recently launched a wide range of high-performance, PC+ form factors, which include multi-modes, notebooks, tablets and AIOs (all in ones). Key Lenovo products include Flex 2, Yoga 2, A7-50 Tablet, B6000, S6000, C340, ThinkCentre Tiny and X240.

Flex 2: Budget-friendly multimode computing is here at last in the Lenovo Flex 2, a 14” dual-mode laptop with a touchscreen that flips 300 degrees from laptop to stand mode. EUP: Tk 60,000 (all inclusive)

Yoga 2: The Yoga 2 brings affordable multimode computing into reach. The budget-friendly Yoga 2’s 10-point multi-touch display flips back 360 degrees to offer four different usage modes — Laptop, Tablet, Stand, and Tent. EUP: Tk 65,000 (all inclusive)

A7-50 Tablet: The all-new A7-50 performance tablet with an in-plane switching (IPS) screen that delivers a wide viewing angle, perfect for sharing content with friends in groups. EUP: Tk 19,500 (all inclusive)

C340: The C340 20″ all-in-one (AIO) is an ideal device for the whole family. Sleek, responsive and affordable, it’s a great device for home entertainment and everyday computing. EUP: Tk 54,000 (all inclusive)

ThinkCentre Tiny: This mainstream desktop has just the right features for a first-time deployment – including management tools, reliable design, and attractive price, rolled into a tiny package. EUP: Tk 42,000 (all inclusive)

X240: The 12.5″ ThinkPad X240 Ultrabook is thin, light, built to last, and ready for business. Power Bridge technology lets you go ten or more hours without plugging in and there are plenty of other features let you take your business on the road. EUP: Tk 89,000 (all inclusive)

These sleek Lenovo machines embody the convergence of style and performance, which are the perfect tools for consumers to strike the balance between work and play. The products are now available at the newly launched Lenovo exclusive store (LES) located at Level-4, Shop: 407, ECS Computer City, Multiplan Center, Elephant Road, Dhaka-1205. Store contact number: 01733080351.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$39 billion personal technology company, the largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smartphones. As a global Fortune 500 company, Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; Sao Paulo, Brazil, and Raleigh, North Carolina.


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