Maya Apa Plus service over SMS, Mobile App

Robi has launched Maya Apa Plus the personal digital wellbeing assistant in association with Maya Apa for its subscribers. Using this premium service, Robi subscribers can now get access to credible advice on personal, health or psychological issues.

The launching programme was held at Janata Tower Software Development Park, Karwan Bazar in Dhaka. State Minister for ICT Division, Zunaid Ahmed Palak attended the launching ceremony as the Chief Guest. Maya Apa’s Founder & CEO, Ivy Huq Russell and Robi’s Chief Corporate and People Officer, Matiul Islam Nowshad were present on the occasion.

Users can avail the service by subscribing to daily, weekly, bi-weekly or monthly packages Maya Apafrom Robi. The service is exclusively available for Robi subscribers and is accessible through SMS and mobile app.

Getting credible advice on personal, health or psychological issues is often very difficult in our society. Such a situation in many instances puts the youth in a vulnerable position as they feel helpless for the want of expert advice that they would otherwise not get from the friends and family members.

At times, people may fall into a depression which leads to suicidal tendencies or have emergency health questions such as heart attack or how to contact contraction during the final stages of pregnancy. Robi and Maya together are trying to address this gap and as a result launched Maya Apa Plus, powered by Robi

By subscribing to the Maya Apa Plus service, Robi users will be able to enjoy 24/7 seamless and dedicated support from the Maya experts, experts’ response to each and every question typically within 10 minutes, Timely update on users’ last question status, photo attachment and asking voice questions, with the option to customize the look of the Maya Apa app on one’s device, are also many of the added features of this unique Premium Service

Also available is an offline SMS based pay per use model to access the Maya Apa Plus services. The SMS service lets Robi users ask questions, on health and psychological issues, in either Bangla, English and Banglish . Besides, the service offers a subscription based SMS tips from the experts on health, psychosocial issues. The best feature of the service is that it allows users to remain anonymous while seeking advice on their personal matters.

Speaking on the occasion, ICT State Minister, Zunaid Ahmed Palak said that “I am delighted to see a women-led technology startup like Maya Apa, coming out of Bangladesh, that is driving bottoms up innovation in healthcare and wellbeing sector in Bangladesh, is growing. Now, through its partnership with Robi, the service has even more potential to make a meaningful impact on people all over the country and beyond. The Govt is also backing Maya Apa and we hope to share some good news there soon”!

Sharing his thoughts on the launching of the service, Robi’s Chief Corporate and People Officer, Matiul Islam Nowhad said that, “Digital platform like Maya Apa is crucial to reach out to the men and women who needs expert advice to overcome physical problems or fighting their mental depression. It’s your personalized digital assistant worthy of the citizens of the Digital Bangladesh. I would like to thank Maya Apa for joining hands with us in taking this digital solution to our subscribers.”

Commenting on the launching of the service, Founder and CEO, Maya Apa, Ivy Huq Russell said that, “Robi and Maya are both committed to taking digital healthcare and wellbeing services to everyone in Bangladesh through this collaboration. This partnership is a joint step towards the shared vision of a digital enabled Bangladesh and we are delighted to embark on this journey with Robi!”

Maya Apa, officially launched, the anonymous and secure online messaging service connecting users with experts (doctors, therapists etc.), in February 2015. Currently more than 500 questions from users across the country are responded to in a day. Maya Apa has been a partner of BRAC since 2014 and was the recipient of the ICT Innovation Fund Award by the Government of Bangladesh in 2016.

The service has always received global acclamation. It was featured in New York Times. Besides, global ICT luminaries like Facebook COO, Sheryl Sandberg said that “…services like Maya Apa are a light in the dark”


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