Leading mobile phone operator Robi Axiata Limited has completed distribution of clothes as Eid gifts among underprivileged children across the country. A total of 25000 underprivileged children in all 64 districts received new clothes from Robi which commenced the countrywide campaign in early July. The massive distribution was conducted in association with Volunteer for Bangladesh, a youth wing of JAAGO Foundation.
Befitting with the theme of the campaign “In this Eid, who will you make smile?”, the clothes distribution program was aimed at bringing smiles to thousands of underprivileged children across the country. The campaign also enabled Robi subscribers who recharged BDT 28 or BDT 58 to be a part of this noble endeavor. Besides being a proud partner of this initiative, Robi subscribers also enjoyed additional usage bonuses and free offers amounting to 800%++ of their total recharge.
Supun Weerasinghe, MD & CEO, Robi Axiata Limited, marking the end of the Eid clothes distribution, said that “Robi management is truly humbled by the reaction it received from our valued subscribers and various sections of the society. Such appreciation from the society at large surely inspires us to bring more innovative products that are socially helpful. The entire Robi family will be enjoying this Eid with a sense of gratification”.
The Robi CEO also thanked the members of Volunteer for Bangladesh for their tireless efforts in distributing the Eid clothes to all corners of the country and thereby spreading smiles to the underprivileged children during this Eid.
To inform its customers and keep them updated with every single detail of this campaign, Robi launched a micro site – www.makebangladeshsmile.com. This site is being updated on a regular basis with all new information regarding this campaign. Anyone who is interested can visit this page to be updated about the campaign.
Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc, of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue market share with nearly 25 million subscribers, as of December 2013. Robi boasts the widest international roaming service in the market, connecting over 500 operators across 207 countries. It is also the first operator in the country to introduce services in the Chittagong Hill Tracts, GPRS and 3G services. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.
Volunteer for Bangladesh, the youth wing of JAAGO Foundation, is a nationwide platform for young people in Bangladesh. VBD has successfully established 29 independent Volunteer Groups throughout the country running their own projects with the spirit of youth and volunteerism. To date, above 12,000 registered volunteers are working together to bring positive changes in the lives of mass people of our country. The future goal of VBD is to spread its wings throughout the whole country in all 64 districts.