Robi Axiata Ltd has recently organized a prize giving ceremony for its MFS-based recharge campaign ”Joto Pain Toto Gain”.
This was the first Mobile Financial Service based campaign launched by Robi Digital Services in Bangladesh where customers were encouraged to recharge their Robi Prepaid numbers through bKash.
The campaign ran for ten days starting from 1st December 2013. As only such campaign in Bangladesh, the service turned out to be very popular with the youth. The theme of the campaign, which was to win the fastest phone through the fastest recharge, was also a hit. More than 90 thousand people participated in this campaign.
Throughout the duration of the campaign, customers stood a chance to win a Samsung Galaxy Note III everyday by completing the highest number of recharges each day.