5:13 pm - Thursday April 18, 6965

Robi makes online authentication easier

Robi has launched a global authentication solution named Mobile Connect through its Robi e-Care website. Mobile Connect is a globally accepted solution to authenticate users’ identity over mobile phone or any other SIM-based device.

robi-1Robi is the first mobile operator in Bangladesh to have successfully launched Mobile Connect. Very soon Robi users will be able to access various leading e-Commerce website with a single authentication mechanism provided by Mobile Connect.

This solution from GSMA, the apex association of Global Mobile operators, will certainly allow Robi to build towards one of the strongest digital ecosystems. With more than 5 billion SIM cards used globally, a standardized SIM-based authentication solution provided by Mobile Connect could be rapidly deployed to manage today’s multi-screen/multi-device environment.

Mobile Connect offers subscribers a highly convenient way to access not only e-Care but also any e-commerce, banking, health or digital entertainment portal supporting Mobile Connect service by simply using their mobile number in a secure and convenient manner without having to remember logins and passwords. In addition to commercial websites and applications, there is also huge potential to integrate Mobile Connect solution to e-government portals using the same authentication method.

Robi e-Care website is available at www.ecare.robi.com.bd

About Rob Axiata Ltd:

Robi Axiata Limited is a joint venture between Axiata Group Berhad, of Malaysia and NTT DoCoMo Inc, of Japan. Robi is the second largest mobile phone operator in Bangladesh in terms of revenue, with over 26 million subscribers, as of March 2015. Robi network provides nationwide coverage to nearly 99% of the population with more than 11,200 BTS. Robi proudly claims to have the widest international roaming service in the market, connecting over 600 operators across 200 countries. It is also the first operator to introduce GPRS and 3.5G services in Bangladesh. The Company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas.