5:01 pm - Wednesday December 3, 5175

VLCC to expand presence in Bangladesh

India-based global wellness brand VLCC today signaled its rising commitment to the Bangladesh market by announcing a plan to double the number of slimming, beauty and fitness centers it currently operates in the country.

At the same time, VLCC also stated its intent to establish its 1st vocational training facility for beauty and nutrition in Bangladesh and enhance the distribution network for its VLCC Natural SciencesTM range of personal care products here.

Currently, VLCC operates two Slimming, Beauty & Fitness Centers at Dhaka, located at Gulshan and Dhanmondi. The VLCC Natural SciencesTM range of skin-care, hair-care and body-care imageproducts is also available at most leading outlets in the Bangladesh capital and other cities.

Explaining the rationale behind VLCC’s decision to expand its presence in Bangladesh, VLCC Group Founder Mrs. Vandana Luthra said, “VLCC has received an overwhelming response in Dhaka ever since we started operations here in 2011. Not just our Slimming, Beauty & Fitness Centers, but also the VLCC Natural SciencesTM range of skin-care, hair-care and body-care products has proved to be a huge success here. The decision to expand our presence in Bangladesh is in line with our mission of making preventive healthcare and wellness accessible to all sections of society in this country.”

Outlining VLCC’s future plans for Bangladesh, Mrs. Luthra said VLCC has already finalized its decision to establish a state-of-the-art, hi-tech company-operated VLCC Slimming, Beauty & Fitness Center at Chittagong and is also exploring an opportunity to set up a similar facility at Sylhet through a franchisee. Moreover, the company also exploring the possibility of setting up its 1st VLCC Institute of Beauty & Nutrition in Bangladesh in the next 12 months, so that more youth could take advantage of the cutting-edge training provided by the institute to find jobs or become self-employed in the hugely promising beauty and wellness domain.

“Given that the beauty and wellness sector has traditionally employed more women than men, focusing on skill development in this arena will also contribute in a big way to the cause of women empowerment in Bangladesh,” Mrs. Luthra pointed out. “I also hope that VLCC’s growing presence in Bangladesh will further contribute in some humble way to strengthening the bilateral business relationship between India and Bangladesh,” Mrs. Luthra added.

 About VLCC Group

Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC Health Care Limited is recognized in India and abroad for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. Having among the largest scale and breadth of operations within the beauty and wellness services industry in India, it serves consumers across 313 locations in 135 cities and 11 countries in South Asia, South East Asia, the GCC Region and East Africa. It has operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya.

VLCC has among the largest scale and breadth of operations within the beauty and wellness services industry in India. It operates 197 Wellness Centres in India and 49 in 10 other countries, and also runs 69 VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment with, training over 10,000 students annually and offering courses in multiple disciplines in the beauty services and nutrition domains.

VLCC also manufactures, at GMP-certified plants owned by its subsidiaries in India and Singapore, a range of skin-care, hair-care and body-care products. It markets in India, the GCC region and other countries, 169 VLCC branded skin care, hair care, body care products as well as a range of functional/fortified foods. VLCC’s growing distribution network reaches over 72,000 outlets in India, apart from retail outlets in the overseas markets, primarily in the GCC Region, in addition to third party channels and emerging new channels such as e-commerce and teleshopping. A product portfolio of premium skin-care lines under the BelleWave™, SkinMTX™ and Enavose™ brands of its Singapore-based subsidiary, GVIG, is also distributed by third-party distributors across South East Asia. The company also has a bulk manufacturing and formulation development agreement for its personal care products with a Swiss firm.

VLCC has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists and cosmetologists.