Leading speakers in brand development have emphasized young entrepreneurs and brand enthusiasts to be equipped with sincerity, passion and deep focus on provided services. Standing out of the many depends on strategic elements, they opined. The speakers inspired a strong band of young brand ardent of different sectors in a workshop at Faculty of Business Studies at Dhaka University on Friday.
Kazi Monirul Kabir, Country Consultant of Google; Shariful Islam, Managing Director of Bangladesh Brand Forum; Razeeb Hasan Chowdhury, Communication Specialist and Korvi Rakshand, Founder and President of JAAGO Foundation addressed different plenary sessions of the workshop. Private television channel Independent TV, in partnership with Bangladesh Brand Forum and Volunteer for Bangladesh organized the program.
The speakers carried interactive sessions and open-floor discussions about developing brand from the scratch. Proper branding including brand name, logo and tagline, in association with services, could yield calculated profit, the speakers said.
The speakers also reflected on Direct To Home (DTH) services, a new trend in Bangladesh and it brand value.
All participants of the workshop were awarded certificates of participants