Daraz Bangladesh Ltd. and International Brands Ltd (IBL), the authorized distributor of Procter and Gamble products in Bangladesh organized a press conference in Gulshan, Dhaka, where they announced that P&G is bringing their entire product portfolio online.
On the occasion Mr. Dibbendu Das Gupta – Business Head, International Brands Ltd. stated, “We as IBL are always thriving to add more value to the consumer’s life by driving convenience.
Speaking on the occasion, CEO and Co-Founder of Daraz Bangladesh Mr. Sumeet Singh said, “We focus on the needs of the people in BD by delivering authentic, brand new and original products at the best value right at their doorstep. We are extremely excited to add P&G brands to our list of popular and reputable brands and are certain that our customers will respond enthusiastically to this new addition to our Health & Beauty genre. I feel this is a big step in ensuring that we manage to cater to all needs of consumers giving them one more strong reason to shop on daraz.com.bd.”
Bjarke Mikkelsen, Co-CEO, Daraz Asia, Mahabub E Khoda, Head of Sales of IBL were also present among other top management, from both Daraz and IBL at the event.
Thanks to this partnership, consumers will now be able to purchase products from high quality brands like Gillette, Pantene, Olay, Head & Shoulders, Pampers and Whisper from their home and get it delivered at their doorstep.The product price ranges from 125 Taka to 1500 taka. The brand has partnered with Daraz after the great success of Fatafati Friday and is aiming at a greater customer base through this partnership.
Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories. Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG), which supports some of the leading Internet companies in the region. Founded by Rocket Internet in 2014, APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.