Bongo, Bangladesh’s largest on demand entertainment platform, has signed a four-year exclusive agreement with the International Cricket Council (ICC) for digital video clip rights to all ICC events in the 2016-2019 period.The deal is for the Bangladesh territory and includes the provision of pre-match, in-match and post-match highlight video clips.
The 2016-2019 contract includes the ICC World Twenty20 India 2016 (8 March-3 April), ICC Champions Trophy 2017 (1-19 June), ICC Women’s World Cup 2017 (4-27 August), ICC U19 
Cricket World Cup 2018 (12 January-4 February), ICC Cricket World Cup Qualifier (1 March-4 April) and the ICC Women’s World Twenty20 2018 (2-25 November) and ICC Cricket World Cup 2019 (30 May-15 July
Under the terms of this agreement, Bongo has the exclusive right to distribute pre-match, in-match and post-match video clips that range in duration from 30-second to five minutes on its website and mobile application. Bongo will also have access to the ICC’s video archive.
Ahad Mohammad Bhai, Managing Director of Bongo, said: “Bongo has always attempted to offer its users the best content, and in Bangladesh nothing beats cricket. We want to give the viewers what they want, and the chance to tie up with the ICC and offer the best cricket events exclusive to our users is an amazing opportunity for us.”
Bongo also announced the launch of a special cricket app, to be revealed alongside the launch of the World Twenty 20 through which users can stay up to date on the tournament and watch the latest clips.
Bongo currently holds the country’s largest library of digital rights, with a huge collection of movies, natoks, TV shows, drama serials, music videos, and more, and offers its services through a variety of platforms which can be accessed at www.bongobd.com.
