4:42 pm - Wednesday January 17, 7016

INSEE Cement launched in BD

Siam City Cement (Bangladesh) Limited launches its prestigious premium quality brand “INSEE” Cement in Bangladesh with the Gala launch event at Radisson Blu Water Garden Hotel, Dhaka. The Chief Guest of the Event was Mr. Tofayel Ahmed, Honorable Commerce Minister, Government of The People’s Republic of Bangladesh. Among others Mr. Siva Mahasandana, CEO, Siam City Cement Public Company Limited; Mr. Montri Nitikul, Vice President, Marketing and sales, Siam City Cement Public Company Limited; Mr. PN Iyer, CEO, Siam City Cement (Bangladesh) Limited and high officials of different companies were present in the event.

INSEE is a very well-known cement brand in Thailand and it is considered as the premium insee-launchquality product because of its high quality captive clinker. With the 47 years of experiences in the industry and has been associated with many iconic projects, for example; the Parliament House of Thailand, the ring road expressway, International and Domestic airport and many luxury hotels, resorts, and shopping malls. Siam City Cement (Bangladesh) Limited is a subsidiary of Siam City Cement Public Company Limited of Thailand, is set to embark into a new journey, with the renowned brand “INSEE”. With the winds of hope and aspirations, INSEE would like to touch down the soil of this country to bring in ‘Sustainability’, ‘Efficiency’ and ‘Growth’ in the field of cement and concrete technology.

Mr. PN Iyer, CEO, Siam City Cement (Bangladesh) Limited said, ‘We are a prestigious protégé from Siam City Cement Public Company Limited. We are ambitious and certain that the INSEE brand will impactfully contribute to the rapid growth and development of Bangladesh. Siam City Cement is fast-expanding with the acquisition of CEMEX in Thailand and Bangladesh, as well as Holcim in Sri Lanka and Vietnam, bringing 47 years of expertise in cement, concrete and construction materials with it. We stand by our quality, technology, innovation and vision to cater to the needs of our stakeholders.’

About Siam City Cement Public Company Limited

Siam City Cement was first established in 1969 and began cement production after the completion of its cement plant in 1972, then became a listed company on the Stock Exchange of Thailand in 1977. Siam City Cement has provided world-class construction materials and services that are vital to economic growth in Thailand for 47 years as one of the largest cement producers in the country with innovative supply of cement products and solutions, engaging in the business of Cement, Ready-mixed Concrete and Aggregates, Fiber Cement based building and decorative materials, Autoclaved Aerated Concrete products as Lightweight Concrete, Environmentally-friendly Waste Management Solutions, Power generation from cement production process, Information technology and digitalization business services. Siam City Cement has embarked on a strategy of building a regional asset footprint that brings synergy in the wider region, having already established operations in Indonesia, Cambodia, Sri Lanka and Bangladesh.


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