Marico appoints Mishra as COO for Bangladesh

Marico has announced the appointment of Sanjay Mishra as the COO – India Sales and Bangladesh. Mishra will be responsible for further accelerating the Go-To-Market (GTM) transformation journey which will boost the growth agenda of Marico in India and Bangladesh.

Mishra will be responsible for accelerating the Go-To-Market (GTM) transformation journey to boost the growth agenda of Marico in India and Bangladesh. Prior to Marico, Mishra worked as senior director – GTM and sales capability at PepsiCo AMENA.

Commenting on the new appointment Saugata Gupta, MD and CEO, Marico says, “Sanjay brings a wealth of experience in GTM transformation and sales capability. His understanding of the Saugata Guptasales system and the past experience of working with Marico will add immense value to the organisation and accelerate growth in our key markets- India and Bangladesh. We look forward to his contribution in our transformation journey”.

Prior to Marico, Mishra was working with PepsiCo where he started his career as sales director – traditional trade for India in 2009. He became the market unit general manager (West) India, in 2010, and rose up the corporate ladder to his last position as senior director – GTM and sales capability at PepsiCo AMENA (Asia, Middle East and North Africa) in 2013. In this role, he was responsible for delivering GTM transformation in key AMENA markets. Prior to PepsiCo, he was vice president – merchandising with Spencers Retail in India in 2006, where he was instrumental in expanding Spencers footprint.

Mishra brings with him around 20 years of experience, and has had a long association with Marico where he led and supported various sales leadership roles at operational and strategic levels from 1997 to 2006. The last role he held in Marico was head – sales development. He started his career with Dunlop India in 1995.

Mishra did his B.Sc. in 1992 from City College, Kolkata and completed his business management from Institute of Management Technology, Ghaziabad in 1995.

Marico is one of India’s leading consumer products group, in the beauty and wellness space. During 2014-15, Marico claims to have recorded a turnover of approximately Rs. 57 billion (USD 940 Million) through its products sold in India and about 25 other countries in Asia and Africa. Marico portfolio of brands includes Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The international consumer products portfolio contributes to about 22 per cent of the group’s revenue, with brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, and Thuan Phat. The company also claims to have a consistent financial performance, a CAGR of 18 per cent in turnover and 15 per cent in profits over the past 5 years.