Robi Circle Club facilitates digital socialization

Robi has introduced new features to its SMS based social media platform Robi Circle. Robi subscribers of similar interest can now form clubs within the Robi circle where people of similar interest can engage with each other on topics that interests them most.

The Robi Circle has separate clubs for Cricket, Entertainment, Foodies, Gaming, Readers, picture-robi-circle-club-1Travel and Women. Each Circle Club is dedicated to conversations on that particular topic. Each of the Chat Club will have its own specific keyword that identifies the topic of the chatroom.

User needs to first register to Circle by either sending <CREG> <Nickname> to 8880 or dial *8880# and register with a unique nickname. Subscribers will then have to join any of the Robi Circle Clubs.

If one chooses to join the Cricket club then the user needs to type CBC, for joining the entertainment club one needs to type CBE, type CBF for joining foodies club, in case of joining the gaming club one needs to type CBG, for joining readers club one needs to type CBR, type CBT for joining travel club and for joining women club one needs to type CBW and send to 8880.

For each activity of the user within the club certain points will be deducted. For example, each message sent within the Circle Club will consume 10 points for the user. Also, validity in each club will be two days, at the end of which membership to the Chat Club will be renewed automatically. For each renewal, 100 points will be deducted from the user.

The engaging chat platform allows users to replenish their points by purchasing them. With 2 taka, one could purchase 50 points, 150 points with 5 taka, 350 points with 10 taka, 1050 points with 15 taka and 2550 points with 25 taka. Subscribers can Type CBAL and send to 8880 in order to check balance points in their account.


Robi Axiata Limited is a joint venture between Axiata Group of Malaysia, Bharti Airtel, of India and NTT Docomo Inc., of Japan. Axiata holds 68.7% controlling stake in the entity, Bharti holds 25% while the remaining 6.3% is held by NTT Docomo of Japan. It is the second largest mobile phone operator of Bangladesh with approximately 32.2 million active subscribers. The company provides widest network coverage to 99% of the population with over 13,900 on-air sites of which over 8,000 are 3.5G sites. Robi is the first operator to introduce GPRS and 3.5G services in Bangladesh. The company has introduced many first of its kind digital services in the country and has invested heavily in taking mobile financial services to the underserved communities in the rural and semi-urban areas. Robi, as a socially responsible brand, has taken up a number of flagship Corporate Responsibility initiatives in the areas of ICT-Education, Health and Environment with a view to contribute towards the sustainable development of the country.