5:12 pm - Thursday March 28, 2718

Shakib nominated Lenovo brand ambassador

Lenovo , the world’s largest PC maker and an emerging player in Tablets and Smartphones; and Shakib Al Hasan, Bangladesh’s ace cricketer, formally spoke about strengthening their association at the launch of the cricketer’s first restaurant, Shakib’s, in the city today. At the launch, Shakib shared how Lenovo’s multi-mode YOGA Tablet 2 will be used as a digital menu to enhance the dining experience at his restaurant.

Shakib, Lenovo’s brand ambassador in Bangladesh who is statistically the most successful player in the country’s history has emerged as a huge youth- icon. Globally, the Lenovo brand is speaking the language of today’s ‘net-gen’ consumer audience (18-34 year olds) and owing to its large youth population; Bangladesh is a _IMS0374huge opportunity for Lenovo. The brand’s association with Shakib, who like Lenovo devices exudes style and performance, will play a pivotal role in increasing Lenovo’s brand preference in the country.

Lenovo is focusing on strengthening its presence in Bangladesh through a well-defined retail and partner strategy, backed by a stunning portfolio of innovative Consumer tech devices. While Lenovo’s Q1 CY 2015 market share at 9% depicts steady growth, the upcoming Q2 CY2015 market share as per IDC, is expected to be much stronger than the previous quarters.

Speaking on the occasion, Anjan Baruah, Head Overseas (South Asia), Lenovo said, “An infectiously optimistic brand, Lenovo helps millennials translate their dreams into reality as well as enables businesses to achieve more. Owing to a large presence of millennials who are the primary consumers of technology, Bangladesh forms an important part of Lenovo’s APAC strategy. With a well-entrenched channel partner network in place, we are now investing more than ever in the Bangladesh market and our association with Shakib is a step in this direction.”

Talking about his role as Lenovo’s brand ambassador, Shakib Al Hasan commented, “I am happy to be associated with Lenovo, as it is the only tech brand with a unique play that offers a fully converged technology experience. With Lenovo’s brand mantra to enable people to do more, be adaptive and achieve success, together we believe that technology can empower the youth of my country and provide opportunities not only inside Bangladesh but also across the world.”

Lenovo also hosted a meet and greet event with Shakib to recognise top channel partners today. Themed Starry Night the event was a huge success amongst the partner community, where Lenovo also shared its plans for the Bangladesh market.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps.


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