YELLOW opens flagship store at Gulshan

The #1 fashion brand in Bangladesh, YELLOW, inaugurates its Flagship Store in Dhaka’s upscale Main Gulshan Avenue on May 11, 2018. The newly designed store occupies 10,000 sq. ft., elegantly showcasing YELLOW’s latest product offerings across Men, Women, Kids, Western and Ethnic apparel and accessories.

Asaduzzaman Khan MP, minister for home affairs, inaugurated the store amid presence of A S F Rahman, chairman, Salman F Rahman, vice-chairman, Syed Naved Husain, CEO of Beximco Textiles, Shehryar Burney, Executive Director, Hadi S. A. Chowdhury, Head of Retail of Photo-2YELLOW, Shahryar Rahman, Director of Marketing, Beximco Textiles, media and corporate invitees, and leading celebrities of the country graced the inauguration.

YELLOW’s iconic design strengths are reflected down to the last detail in the architecture, color palette, textured materials and product displays of the Flagship. Styled as a collection of boutique spaces, each space will immerse guests in the brand’s unique shopping experience.

“We are thrilled to be celebrating the opening of our Flagship in Gulshan” said Shehryar Burney, Executive Director of YELLOW. “The YELLOW Flagship brings the brand to life in a new and exciting way with a fantastic assortment of trends, inspiring looks and beautiful designs to help our fashion-forward customers find styles to let them look their best”.

The store is perfectly located close to Gulshan Circle 2, opposite Azad Masjid. Customers can relax amid two floors of airy, modern space with plenty of natural light. Eight large sized trial rooms ensure that there is no waiting to try on their selections, while an abundance of parking ensures additional convenience.

A standout feature of the new store is the new “Personal Shopping” corner being introduced for the first time in Bangladesh. Famous for its high level of customer service, YELLOW will provide customers with expert guidance on the best looks to suit personal styles. Whether it’s a wardrobe update or advice on precisely fitting a customized shirt, customers can sit back and relax in the “Personal Shopping” suite while the Style Advisors do all the legwork.


YELLOW is the biggest and most successful fashion retail brand from Bangladesh that represents innovative style and true quality since 2004. The Brand is the initiator of bringing world-class shopping experience to the Bangladeshi fashion market. Its designs are normally aimed at younger, fashion-aware customers who closely follow Asian and international fashion trends. YELLOW has an international design team with fashion designers from different backgrounds including Spain, Portugal, USA, India and Pakistan. The team well-versed in the new looks and cuts that are coming into trend, as well as the manufacturing techniques required to produce them. Yellow uses a variety of marketing channels to bring its message to customers. Increasingly Yellow is turning to social media and online channels. It is the most liked fashion retail brand in Bangladesh with over 3 million Facebook fans.


Beximco is a multinational conglomerate holding company headquartered in Dhaka, Bangladesh. It was founded in the 1970s. Beximco is Bangladesh’s largest conglomerate, with the largest market capitalization on the country’s stock market. BEXIMCO’s subsidiaries export products to 103 countries worldwide.