Secret Recipe to extend business in BD

“Secret Recipe” the international food chain that upholds the ethnicity of Malaysia and upkeeps commitment of ensuring Halal and delightful cuisines with the target of extending its operation in Bangladesh signs an agreement with one of the leading consumer goods and electronics distributors and marketers in Bangladesh, Fair Distribution Ltd. (FDL) in presence of Her Excellency Nur Ashikin Binti Mohd. Taib, Honorable High Commissioner, High Commission of Malaysia, Bangladesh, who appeared as the chief guest of this ceremony. In her speech she said “I feel privileged to be a part of such an auspicious event.

I’m really hopeful about the new journey of the international food chain, Secret Recipe with Fair Distribution Limited (FDL). I wish this new partnership will set a benchmark for the fdlsecret-recipe-imagecustomers with innovative products and superior services”. Mr. Ruhul Alam Al Mahbub, Managing Director, FDL and Dato’ Sim Leong Thun, Group President, Secret Recipe Sdn Bhd have signed the agreement. Besides, M. Fakhrul Alam, Managing Director, One Bank and Investment Partner; Mr. Low Cheng Pheng (Ms), COO, Secret Recipe including the high officials of Fair Distribution Ltd. Mr. Choon Soo Moon, CEO; Mr. Mesbah Uddin Ahmed, Director; Mr. Mohith-ul Bari, Head of Business and Mr. J.M.Taslim Kabir, Head of Marketing were also present at the ceremony.

“Secret Recipe” is a leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM). It offers customers with amazing dining experience and has successfully established its brand name in Malaysia, Australia, Singapore, Indonesia, Thailand, Brunei, China, Maldives globally in 10 countries with 440 branches. It ensures of providing the finest quality cakes, fusion food and customers will surely be exhilarated with 20 types of fusion food, 40 different inventions of cake and pastries, including a flavorful range of ice cream and beverages.

 Mr. Ruhul Alam Al Mahbub, Managing Director, FDL, said “It’s a proud moment for me to be a part of such an internationally reputed food chain, Secret Recipe. FDL has always been committed in building reliable relation with customers through brand image”.

The venture of Secret Recipe will expand throughout the country with the fastest growing business conglomerate Fair Distribution Ltd. and thousands of food lovers will be delighted with ranges of food and service of “Secret Recipe”.


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